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CopperPoint Hires Tracy Sturdivant, Adding More Coaching and Operations Expertise

KANSAS CITY, Mo. (March 14, 2023) – Former Nexstar Customer Experience Manager Tracy Sturdivant has joined CopperPoint, an entrepreneurial investment company specializing in the home-services industry.

“Tracy is one of the premier training and coaching experts nationwide. She is known for her ability to quickly build relationships, understand challenges and make an impact for home-services business owners,” said CopperPoint Co-Founder and CEO Bobby Hamilton.

Tracy’s expertise is in developing processes to improve and grow specific areas within plumbing, heating, air and electrical businesses – from customer service and dispatch to technicians and sales. “I find the biggest impact can come from small tweaks,” said the Tennessee native. “Companies across the country have opened their doors to me, allowing me to build genuine relationships with their management and employees, and I’m excited to expand this with CopperPoint.”

One example Tracy provides is her recent work with a mid-size plumbing company in Tennessee. “They did not have an inside sales role, and one of their technicians was looking for a change. I helped them implement a revenue recovery model that is now generating $100,000 per month in sales they might have missed.”

Tracy started her career in customer service, learning more from the customers than they learned from her, she said. “But I discovered how to establish genuine relationships and find people’s ‘why’.”

Her next role with Verizon Wireless taught her that processes and consistency were the key to customer service. She carried this process-driven approach to a growing home services company, where she fell in love with the trades. “I had incredible mentors and learned invaluable lessons from them as we grew this company to more than $22 million in revenue in eight years.” Tracy talks about the proven roadmap to success provided by Nexstar as the company grew, which created her next step – joining the “best of the best” at Nexstar.

“Joining Nexstar gave me the opportunity to give back to the trades and create a lifelong career path for myself,” Tracy said. “I credit my leadership skills to the experiences I had at Nexstar.

“I live each day with a servant mentality. I like to see others succeed,” Tracy concluded. “That’s why CopperPoint is such a great fit – it feels like home.”

About CopperPoint:

CopperPoint is an investment company specializing in the home-services industry. Distinguished by its focus on leadership and legacy advancement for plumbing, heating, air and electrical companies, CopperPoint invests in – and amplifies the potential of – home-services businesses and the people who work in them every day.

About 1248 Holdings

1248 Holdings is a family-owned private investment company with strong entrepreneurial roots, and a Founding Partner of CopperPoint. With a history of partnering with good people to build exceptional businesses, 1248 Holdings is a multi-generation organization with extensive experience in the realm of closely held family businesses. 1248 makes and manages direct investments in operating businesses, funds, late-stage venture, private equity and real estate, and provides a variety of support services for its partners – including finance, accounting, legal, information technology, and human resources.


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